Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior

Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior

Blog Article

Fresh e-commerce appeals to consumers with its fast speed, easy jolly rancher filled gummies operation, low price and various types in the field of fresh.However, the fresh e-commerce market is facing unprecedented competitive pressure.The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises.

Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, catherine lansfield ombre rainbow clouds eyelet curtains this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate.